Nutron Wall Network · Phoenix metro · Now signing founding advertisers
Your ad on the walls where people wait. A framed poster or a smart screen, measured location by location.
Nutron puts your ad where people sit and wait in the Phoenix metro: auto repair and tire shops, laundromats, barbershops and vet clinics. Each frame and screen can carry its own code to scan and keyword to text, so responses can be counted location by location.
A frame (static) holds your printed poster, the only ad on its wall. A smart screen (digital) plays your moving ad. A small camera sensor on it counts the people in front of it while your ad plays.
Ads start at $5 for a basic ad on rotation. Every format is priced in a written quote.
- Poster Network: your poster in 10 shops in one ZIP code
- Screen Network: 10 to 20 screens in one part of town
- Nearby Screens: the screens closest to your business
- Shout-outs: a birthday message, a photo or a quick promo on one screen
- Category Exclusivity: no competitor in your category in the area or kind of shop you lock
Founding advertisers get first pick of shops and categories.
Name the ZIP code or part of town, and we'll tell you whether we can build a network there around what you sell, and when.
ACCIDENT ATTORNEY
Hurt in a crash?
Talk to an accident attorney.
ACCIDENT ATTORNEY
Hurt in a crash?
Talk to an accident attorney.
Ads start at $5 for a basic ad on rotation.
Designing the ad, peak hours, text codes and real-time reporting can add to the price, and your quote lists each one. Every format is priced in a written quote, which also sets out billing, the agreement and canceling before you sign.
Poster Network: Priced in a written quote.
Your framed poster in the waiting rooms of 10 local businesses in one ZIP code, the only ad on each wall, on a 12-month or a 6-month agreement.
- We can design it in-house
- We print, frame, install and look after it
- Each frame can carry its own code to scan and keyword to text
- Responses reported by location
Your quote says what's included and what each extra costs.
A ZIP code short of 10 shops that fit is filled from a neighboring one. If a location closes, we replace it.
Each shop owner approves your poster. If one says no, your poster moves to a shop that accepts it, or it's redesigned to that owner's requirements, with your approval.
Screen Network: Priced in a written quote.
Your moving ad on 10 to 20 screens in the part of town you pick. It takes turns with other advertisers' ads and with the shop's own messages, which get part of the screen's time.
Shop owners rule out kinds of business, and your ad plays only where yours is accepted. Every play is logged, with the people counted; your quote says what your report shows.
Nearby Screens: Priced in a written quote.
Your moving ad on the screens closest to your business, logged the same way. For a dentist, a restaurant or a gym that wants the people waiting down the street.
How screen prices are set
Screen packages are priced by the month, and the price can be tiered by how many people actually look at the screen.
Your quote states the number of viewers you're buying, and your agreement puts it in writing, so you know what you're paying for.
Your screen quote spells out, in writing before you sign:
- Your price, and what each extra costs
- How many screens you're on, and which kinds of shop
- How long your ad is and how often it plays
- How many ads share each screen, and whether a competitor's can be one
Shout-outs: From $5.
A birthday message, a photo or a quick promo on one screen, in the rotation for a short time. Contact us for details. Shout-outs run once the first screens are up.
Designing the ad, peak hours, text codes and real-time reporting can add to the price, and your quote lists each one.
Category Exclusivity: Custom price.
No competitor in your category on any frame or screen in the area or kind of shop you lock, Shout-outs too. It's quoted in writing, with how long it runs.
Frame or screen: which should I buy?
Buy a frame if you want a wall to yourself. Buy screens if you want motion, a smaller budget or a count of the people in front of your ad. Not sure? Ask us, and we'll tell you which fits, or that neither does.
Want a small test? Nearby Screens, or a Shout-out. Customers spread across a part of town? A Screen Network.
People who wait have time, and a phone already in hand.
A brake job. A new set of tires. A load in the dryer. The customer sits down with time to fill.
We won't tell you they stare at the wall: in a University of Michigan observational study, 62% of people waiting used their phones to pass the time.
That's why each frame and screen can carry a code to scan and a keyword to text. Answering one takes the phone they're already holding.
Sources: University of Michigan study reported by Phys.org (2017) (opens in a new tab); Pew Research Center Mobile Fact Sheet (2025) (opens in a new tab): about nine in ten US adults (91%) own a smartphone.
Walls and the advertisers they suit
- Auto repair, tire and collision shops: accident and injury attorneys, auto insurance agents
- Laundromats: dentists and clinics, phone carriers, local restaurants
- Barbershops and salons: dentists, gyms, AC repair and other home services
- Cafes: event organizers, pop-ups, local services
- Vet clinics: pet insurance, groomers, boarding
Examples of fit, not signed businesses, for frames and screens alike.
Built by Nutron, end to end.
Nutron is a Phoenix technology company: integrators, developers and solution architects who design and build software for businesses. We designed this network, and we write the software that ties it together.
- Each frame and screen can carry its own scan code and text keyword, so a response is traced to the wall that earned it.
- Each screen logs its plays, and a small sensor on it counts the people in front of it.
- One report brings it together: plays, people counted, scans and texts, by location.
The same team built a system that had to hold for 120,000 employees, and a claims flow still in production for the leading US glass-claims processor.
1345 E Chandler Blvd, Suite 117, Phoenix, AZ 85048 · (602) 271-4000. We'll meet you at your office anywhere in the Phoenix metro.
A poster has always been a guess. Ours report back.
The out-of-home industry's trade association says that historically, its counting tools "were neither sophisticated nor reliable." We start from what can be counted, and we count two things.
Source: OAAA, Out of Home Advertising: Measurement and Analytics Guide (2020) (opens in a new tab)
The first count: responses, on frames and screens
Your ad can carry its own code to scan and keyword to text at every location: on each frame, and on each screen it plays on.
- 1
Someone reads your ad and scans the code or texts the keyword.
- 2
It's counted to that wall. Wall 3's code only ever counts for wall 3.
- 3
You see every location side by side, which ones people answer from and which they don't.
What the code opens and what the text reply says are set with you before anything prints or plays.
ACCIDENT ATTORNEY
Hurt in a crash?
Talk to an accident attorney.
The second count: people in front of the screen
A small camera sensor on the screen counts the people in front of it while each ad plays, and how many of them look at it. It has to see people to count them. The video is analyzed on the screen's own computer and each frame is erased within a fifth of a second, so it saves no video or images and identifies no one. What it sends is measurements, like counts and times.
Every screen carries a notice on it saying there's a camera sensor, what it counts and how to reach us.
| Location | Scans | Texts | Plays | People counted | ||
|---|---|---|---|---|---|---|
| Location 01Auto repair, frame | No data (sample) | No data (sample) | Doesn't apply to a frame | Doesn't apply to a frame | ||
| Location 02Tire shop, frame | No data (sample) | No data (sample) | Doesn't apply to a frame | Doesn't apply to a frame | ||
| Location 03Collision center, frame | No data (sample) | No data (sample) | Doesn't apply to a frame | Doesn't apply to a frame | ||
| Location 04Auto repair, screen | No data (sample) | No data (sample) | No data (sample) | No data (sample) | ||
| Location 05Tire shop, screen | No data (sample) | No data (sample) | No data (sample) | No data (sample) | ||
| …plus 7 more frames and [number] more screens | ||||||
| Total | No data (sample) | No data (sample) | No data (sample) | No data (sample) | ||
A frame counts responses, not people, so a frame row has no plays or people counted.
Compare locations. Ask us about any of them.
What your report includes, and when it comes, is set in your quote.
What the counts are, and aren't
Responses are the scans and texts from the wall or the screen, not everyone who saw your ad. Calls to the number on your ad aren't in them, and neither are people who look you up later.
Many people will simply call. The phone number is yours to choose, so a call-tracking number you already use can go on it. And ask new customers where they heard of you.
Most people don't scan or text ads. In a 2026 YouGov survey, about one in eight US adults (12%) said they had scanned a QR code or tapped a tag on an ad, and one in ten had texted or called for more information after seeing an out-of-home ad.
Source: YouGov, OOH effectiveness (2026) (opens in a new tab)
So the response count is the floor, not the ceiling. We won't estimate the rest or call it a return on investment.
People counted is how many were in front of the screen while your ad played. It can't tell you who read your ad or remembered it.
For accident and injury firms, the numbers behind the pairing.
The auto shop and the accident attorney is the pairing this network starts from. Here's why, from sources you can check.
88,094
traffic crashes in Maricopa County in 2024, about 240 a day, with 37,649 people injured.
Source: Arizona Department of Transportation, 2024 Motor Vehicle Crash Facts (opens in a new tab)
Nearly 1 in 2
auto-injury claimants were represented by an attorney in 2022, up from 40% in 2017 (all coverages combined).
$159.17 a lead
the average search-ad cost per lead for accident and personal-injury law (2022-23 data). Across all attorneys and legal services in 2026, the average was $9.87 a click and $131.63 a lead, the highest of any industry in the benchmark.
Sources: LocaliQ, Legal Search Advertising Benchmarks (opens in a new tab); LocaliQ, Search Advertising Benchmarks (2026) (opens in a new tab)
Benchmarks, not a forecast.
The costs per lead above are for search ads. We don't claim the walls will beat search. You know your own numbers better than any benchmark, and the calculator below runs on yours, with the price you're weighing.
Legal services is also the largest product category in US out-of-home advertising, and it grew 21% in 2025.
Source: OAAA, Out of Home Advertising Revenue Reaches Record $9.46 Billion (2026) (opens in a new tab)
Do the math with your own numbers.
What is one new client worth to you, after costs? Put in your own figure and the monthly price you're weighing, and see how many new clients it takes to cover it.
For the price, use a quote you have or the budget you have in mind. Your numbers stay on this page. We don't record them.
This is arithmetic on your numbers, not a forecast of results.
Keeping competitors off your walls and screens.
Will a competitor be on the same wall?
Not on your frames. Each of your 10 shops carries one frame, and it holds your poster. A competitor can run its own network in the same ZIP code, never in your shops, whether on a frame or a screen.
To keep competitors out of more shops, add another network: 20 shops is 2 networks.
Screens are shared with other advertisers. Whether a direct competitor can play on the same screen is set before you sign.
What does Category Exclusivity cover?
Every frame and every screen in the area or kind of shop you lock. An injury firm could keep other injury firms off every Nutron frame and screen in its ZIP code. An AC company could lock one kind of shop across its part of town. The price depends on how many frames and screens that takes.
- Your shop, with your poster on its frame
- A competitor in your category, on a frame or a screen
- Another shop's frame or screen, with no competitor of yours
Poster Network. Each of your 10 shops carries one frame, and it holds your poster. A competitor can run its own network in the same ZIP code, never in your shops, whether on a frame or a screen. Screens are shared with other advertisers.
You bring the message. We can make the ad, and we count what it gets.
Your part is short:
- Tell us what you sell and where your customers come from.
- Give us your logo and what to say.
- Approve the ad and sign the agreement.
We can do the rest:
- Design and motion graphics, in-house: a poster laid out to be read from a chair, or a moving ad animated for the screens.
- A short link and a page for your ad, if you want the code to open one.
- The shops, frames and screens: signing and paying the shops, printing, mounting and upkeep.
- The software and the count: scan codes and text keywords, responses by location and, on screens, a log of every play with the people counted.
Your quote says what's included and what each extra costs.
You deal with us, never with the shop owners.
What you won't get from us.
A price you only see after you sign.
Every format is priced in a written quote. You get yours before you sign, with what's included and what each extra costs.
An audience we guessed at.
Frames report scans and texts. Screens add the people their sensors counted. Your report shows only what was counted: we don't model, project or add to either count. People counted is a sensor's count. It can miss people or count someone twice, and no outside auditor has checked it yet.
Video of anyone.
A screen's sensor sends out numbers, not pictures. You get counts.
A rep who disappears.
The people who sell you the walls and screens are the people responsible for your ad and your count.
Built for advertisers with rules to follow.
You provide and approve every claim in your ad, and you're responsible for its truth and for your profession's advertising rules. We add no claims of our own: no rankings, no results and no superlatives. We may ask for changes or decline an ad.
Accident and injury firms
Arizona requires every lawyer advertisement to include the name and contact information of at least one lawyer or law firm responsible for its content. A website, phone number, email address or office location all count. When we design your ad, we build it in.
Sources: Arizona Supreme Court Order R-20-0030 (ER 7.1(c)) (opens in a new tab); State Bar of Arizona, Ethics Tips for Attorney Marketing (opens in a new tab)
Arizona's comment to that rule says a truthful report of past results can still mislead if it leads a reader to expect the same result in their own case. So the ads we make won't promise an outcome, and past results appear only in the form your own counsel approves.
Source: Arizona Supreme Court Order R-20-0030, ER 7.1 comment (opens in a new tab)
"Certified specialist" appears only for individual lawyers certified by the Arizona Board of Legal Specialization or a certifier it recognizes. Firms aren't certified; lawyers are.
Source: State Bar of Arizona, Ethics Tips for Attorney Marketing (opens in a new tab)
A shop chooses how it's paid for each frame or screen: a flat monthly fee, or a share of the net ad revenue from it, which comes out of what you pay. Neither changes with your responses, clients or fees. Nobody at the shop is asked to recommend your firm. Staff never mention your ad, hand anything out or answer questions about it.
Your counsel decides how the rules apply to your ad. We build to what they approve.
The first networks are being formed now.
Founding advertisers get first pick of shops and categories.
What we can show you today is the frame, the screen, how the counts work and what our team has built.
Status as of
- Launch
- Launching in the Phoenix metro. We're signing founding shops and advertisers now.
- Founding shops
- The first shops to sign form the first networks.
- Founding advertisers
- First pick of shops and categories.
- Frames and screens
- The first go up once founding shops and advertisers sign.
- Shout-outs
- Taking inquiries now. They run once the first screens are up.
Tell us your ZIP code and what you sell.
For media buyers, the specs.
We're launching in the Phoenix metro and signing founding advertisers now. The first frames and screens go up once founding shops and advertisers sign.
- Formats:
- framed posters (static): printed, behind acrylic, about the size of a standard movie poster. Smart screens (digital place-based, DOOH): 42 to 55 inches, motion graphics or short video.
- Venues:
- inside walls of Phoenix-metro waiting areas: auto repair, tire and collision shops, laundromats, barbershops, salons, cafes and vet clinics. Frames never go in a window.
- Pricing:
- Ads start at $5 for a basic ad on rotation. Designing the ad, peak hours, text codes and real-time reporting can add to the price, and your quote lists each one. Every format is priced in a written quote.
- Poster Network:
- 10 frames in one ZIP code, filled from a neighboring one if it's short, on a 6- or 12-month agreement. Priced in a written quote.
- Screen buys:
- Screen Network, 10 to 20 screens in one part of town. Nearby Screens, the screens closest to your client. Priced by the month, and the price can be tiered by how many people actually look at the screen. Your quote states the number of viewers you're buying, and your agreement puts it in writing, so you know what you're paying for.
- Share of voice:
- 100% on each Poster Network wall: one frame per shop. On screens, the venue's own messages get part of the time and ads share the rest. Screens per package, spot length, spots per loop, plays per hour and screen hours come with your quote.
- Separation:
- whether a competitor can share your client's screens is set before you sign. Category Exclusivity keeps every competitor in your client's category off every frame and screen in the area or kind of venue you lock.
- Responses (frames and screens):
- each frame and screen can carry your ad's own code to scan and keyword to text, and each response is counted to its location, not modeled or projected.
- Impressions (screens only):
- people in front of the screen during each play of your ad, counted by a small camera sensor, with the video analyzed on the screen's own computer. Lookers, the people who turned toward the screen, are counted too. Basis: people in view of the screen (opportunity to see). Dwell: not reported.
- Privacy:
- A small camera sensor counts people. It saves no video or images, identifies no one and sends only measurements, like counts and times. Every screen carries a notice on it saying there's a camera sensor, what it counts and how to reach us.
- Proof of play and reporting:
- a log of every play of your ad, by screen, with the people counted. Scans and texts by location and type of business. What your report includes, how often it comes and play-log downloads are set in your quote.
- Creative and approvals:
- we design in-house, and your quote says whether design is part of your buy and what it costs. For screens, ad length, how long the code stays on screen and file specs come with your quote. Plan on no sound. Shop owners approve each poster, and every screen ad is checked before it plays.
- Programmatic:
- not sold through outside ad exchanges or SSPs today, so there's no deal to buy from a DSP. Buy direct from us.
- Audit:
- no third-party audit, accreditation or rating of either count or of the play log yet. The sensor maker's accuracy figures are its own.
Straight answers for advertisers
Price, proof, screens and what exists today.
What does it cost?
Ads start at $5 for a basic ad on rotation. Designing the ad, peak hours, text codes and real-time reporting can add to the price, and your quote lists each one.
Every format is priced in a written quote. Screen packages are priced by the month, and the price can be tiered by how many people actually look at the screen. Billing, the agreement and canceling are all set out in your written quote before you sign.
How many people will my screen ad reach?
Your quote states the number of viewers you're buying, and your agreement puts it in writing, so you know what you're paying for.
People counted is a sensor's count. It can miss people or count someone twice, and no outside auditor has checked it yet.
How are people counted?
A small camera sensor on the screen counts the people in front of it while each ad plays, and how many of them look at it. It has to see people to count them. The video is analyzed on the screen's own computer and each frame is erased within a fifth of a second, so it saves no video or images and identifies no one. What it sends is measurements, like counts and times.
Can I pick the screens?
With a Shout-out, you tell us which screen. Nearby Screens are the ones closest to your business. With a Screen Network, you pick the part of town.
How long is my ad, and how often does it play?
Both are in your screen quote. Every play is logged, and your quote says how you see the log.
Can I change my ad?
On a screen, yes: how often, and whether it costs anything, is in your screen quote. We check each new version before it plays.
A poster is printed, so a change means a new print that each shop owner sees first. If you expect one, tell us before you sign.
How do Shout-outs work?
Tell us what you want shown, on which screen and when, and we'll tell you what's possible and what it costs. We check every Shout-out before it plays.
Shout-outs run once the first screens are up.
Where does the network stand today?
We're launching in the Phoenix metro and signing founding advertisers now. The first frames and screens go up once founding shops and advertisers sign. Founding advertisers get first pick of shops and categories.
We won't show you a client list, a map or a result we don't have.
Check your category and ZIP.
Two short steps. We'll write back with where things stand in the areas you name and what it would look like for your business. Ask about Category Exclusivity, and we'll say what it would cover there. Nothing is reserved until an agreement is signed.
What happens next
- We reply in writing, from a person.
- We talk it through by phone, or at your office anywhere in the Phoenix metro: the area, the locations, your ad and the report.
- If it fits, you get a written quote and the agreement to read. Then you decide.
Rather talk now? Call (602) 271-4000.
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